“When the team arrived, the music of Ludwig van Beethoven was softly playing from the speakers. This was special, as the composer’s music from Bonn, Germany, was not being played in a café or concert hall, but in a chicken farm,” quoted from an article written by Tirto.id.
Last month, Olagud exclusively invited several media to witness the application of modern farming for Olagud Probiotic Chicken, in Tonjong, Cirebon. Tirto was one of the media who had the opportunity to visit.
Olagud’s probiotic chickens are serenaded with Beethoven’s classical music, a decision that was certainly not made lightly. Classical music was chosen because Beethoven’s compositions average 100 beats per minute (BPM). Studies from international articles have shown that selecting the right music can help livestock become calmer or more relaxed.
In addition to being played classical music, Tirto’s article explains that Japfa also applies modern farming techniques where biosecurity measures are thoroughly implemented to ensure that the chickens are protected from harmful germs and pathogens. Moreover, the cage has an automatic cooling system to maintain a cool and comfortable temperature, providing an ideal environment for the animals to grow.
Animal welfare is of utmost importance to Japfa, which is why implementing modern farming practices, combined with Beethoven’s classical music, is one way Japfa ensures a healthier and happier life for Olagud’s probiotic chickens.
Read the full article on Tirto.id titled “Visiting Japfa’s Modern Chicken Farming.“
